When Apple announced the iPad Mini earlier in 2012, many were a bit hesitant to predict just how things would play out. The iPad was already wildly successful, but there seemed to be a need for a slightly smaller tablet at a lower price point. As the holiday rush is indicating, the iPad Mini so far has exceeded expectations, outselling the standard iPad by as much as 2 to 1.
Once people step back to take a look at things, it becomes pretty obvious why the iPad Mini has done so well. Starting at $329, the Mini is $170 cheaper than the entry model of the iPad. The specifications might not be as nice in the Mini (less pixels on the screen, not as powerful, etc), but for the casual tablet user, that is not going to be an issue in the first place. For many people, this has opened up a relatively inexpensive way to enjoy an Apple product.
According to multiple reports, Apple ordered about 10 million Minis and iPads for the holiday quarter of 2012. For the first quarter of 2013, they will order 12-14 million Minis, while only 5-7 Minis. This clearly shows what is hot in Apple stores and online right now. Stores have been short on Minis during the entire month of December, while most iPad models can be purchased right away.
With the iPad Mini being such a hit, what is the next plan of attack for Apple? With tablets being released by multiple companies during the year, new technology is always popping up. Many people expect a new version of both the Mini and standard iPad to hit shelves sometime within the next six months. It is a cycle that might frustrate some people who are enjoying their holiday present right now, but Apple needs to compete with other companies.
One thing is for sure: the Mini is here to say. Many were unsure if Apple would ever enter the tablet market, but now they have two hot sellers on their hands. It will be interesting to see how the Mini does in the future once it gets a bump in specifications.