With the recent releases from several major phone manufacturers, now is a good time to look at the teenager market. While the 18-35 market continues to dominate in sales, it is the younger generation that so many manufacturers are going after. So how are certain phones doing in the local high school hallways?
According to Piper Jaffray analyst Gene Munster’s latest semiannual teen survey, the iPhone for the first time ever is in the hands of over half the teenagers who participated in the survey. Just one year ago, the percentage was at 40%. It has gone up to 55%, stealing market share mostly from Android. Ironically, it has been Android, and specifically Samsung, that has tried to illustrate that the iPhone is more for adults in their commercials.
Also in the survey is a look towards the future, as teenagers are asked what type of phone they are leaning towards. The iPhone 5S and 5C are making strong impressions on customers, as 65% of those surveyed said they were leaning towards Apple. Only 24% said they were thinking about Android, while just 12% of people are looking at other option.
The study shows that it is clearly a two-horse race with smart phones, and Apple is taking over with iPhone options they have available. Apple has always been popular with the older crowd, but even the advertising from competitors that try to label them as lame and uncool have not hurt their market share. Their lead as far as tablets go is not as big, but they are doing a good job staying ahead of Android there as well.
Apple’s focus on making their products easy to use is cited as one of the major factors for their success. Along those lines, the design of their devices still get high marks when compared to Android options. The plus side for Android is that customers have multiple options, so finding that right one to take off is the key for the future.