Lost in the shuffle of the big Samsung vs. Apple debate is online retail giant Amazon.com. While they are still largely absent from the cell phone game, they have been toiling around with e-readers and tablets for a few years. With the recent release of three new Kindle Fire options for people to consider at an outstanding price point, customers all of a sudden have quite a few options heading into the holiday season.

With a price point starting at just $139, the new Amazon Kindle Fire HD with a 7″ screen is perfect for those looking for the tablet experience at a low price. It does not have all the features some have come to expect (most notably, a camera), but those who are looking to read and get some light internet browsing in will love it.

Even the marquee model, the Kindle Fire HDX 8.9″, starts at just $379. That is significantly cheaper than the intro model for the Apple iPad, and most comparable Samsung Galaxy options. Unlike the Fire HD, Amazon has made their top model as a complete tablet device that rivals anything already out on the market.

With a quad-core 2.2 GHz, 8 MP camera, battery life of up to 18 hours and a 24/7 customer support service free of charge, Amazon is attempting to break away from the stigma of just being a glorified e-reader. The tablet market continues to grow, and while people await the refresh of the iPad and iPad Mini, Amazon is looking to make a splash early. For those looking to get directly into the tablet game without investing a lot of money, these options are among the best out there. Amazon also continues to feed off of its solid online store already in place. In fact, that store allows Amazon to keep prices low for their device and make up the difference by keeping many of the purchases in house. Apple might still be the leader, but Amazon is showing that it is here to stay in the tablet business with these new releases.

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